Spirit of Zug
Economic Promotion team acts as a «one-stop store». We are in close contact with local companies and promote Zug as a business location; and advise and support companies looking to establish a business in the Canton of Zug. Countless independent ratings and studies affirm our unique «Spirit of Zug».

Our services are free of charge
- assistance regarding founding of companies, work permits, infrastructure
- contact person for providing relevant connections to specialists and information
- close networking with companies, trade associations and local authorities
- a wide selection of documents and brochures

Function
Beat Bachmann is responsible for managing close contacts with established firms, provides support and advice to entrepreneurs and deals with their concerns. He is the contact person for contacts and information, facilitates the best possible networking of companies with one another and in the relevant sectors and strengthens the effective business environment in the economic area of Zug.

The head of the Economy Promotion Office also advises companies interested in locating in Zug. Acting as a one-stop-shop he helps enterprises interested in setting up business in Zug to find their feet as quickly as possible. He helps them connect with relevant contact partners inside and beyond the administration.

Professional background 
Beat Bachmann has a degree in economics from the University of St. Gallen and has proven managerial experience in the areas of business development, sales, finances and project management in Swiss and foreign markets. His industry experience encompasses life sciences/medical technology, wholesaling/retailing of consumer goods, real estate and information and communications technology. 

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Function
Alberto Diaz provides support and advice to entrepreneurs and firms planning to establish an entity in Zug, and connects them with the relevant partners. He maintains close contacts with Zug based companies and helps with their concerns and needs. Facilitating networking among companies, relevant associations and local authorities, is one of his key activities.

Professional background 
After a one-year stay abroad on behalf of the federal government, Alberto Diaz changed industries after 16 years. As a business economist, he worked in customer-oriented functions in the telecommunications industry. He sharpened his skills as a key account manager for major customers in the field of medical & security travel risk services. 

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Function
Ursula Kottmann Müller is responsible for the marketing and communications department.

Professional background
She is a certified PR consultant PRC and a public relations specialist with Federal certificate. For many years she led the communications department in the media division for a large service-public company. Before that she was working as a press relations officer for the largest travel and transportation concern in Switzerland.

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Function 
As the assistant and office Manager, Yvonne Valentino is responsible for the front and back office, telephone inquries, and any administration matters. In addition, she is in charge of web publishing, and social media.

Professional background
Yvonne Valentino has worked for many years in the fields of commerce and business, and has experience in international client care. As a eidg. dipl. VAT trainer she teaches apprentices.