The population of the canton has doubled over the past 40 years to 120,000 and is still increasing. It is as a result of its location, politics and economy that it has become a very desirable place to live and work and where people enjoy a high quality of life.

Zug is very much a multi-cultural centre. Indeed it is because of the economically-friendly, unbureaucratic mentality of the authorities that many Swiss and foreign companies decide to move to Zug. In all over 120 nations are represented, which is why many locals are multi-lingual, though German is the official language.